Questions & Answers

Stolichnaya Premium Vodka stands strong & proud with the global LGBT community against discrimination and for justice and equality.

IS STOLICHNAYA A RUSSIAN VODKA?
Stoli is proud of our heritage and roots in Russia and Latvia. We own our spirit production process from grain to bottle: our ‘Alpha’ quality vodka is distilled in Russia from grain produced in our nearby fields. This alcohol then travels across the border to Riga, Latvia, where it is blended with pure artesian well water at our facility that has bottled Stolichnaya since 1948.
Who owns Stoli? Who owns SPI Group?
Stolichnaya is owned by Luxembourg-­‐based SPI Group. Stoli Group USA is the North American subsidiary of SPI Group.
Does the Russian government have a financial stake in Stolichnaya?
The Stolichnaya vodka made in Russia for the local market is owned by a state-­‐ controlled entity. SPI Group is the owner of the Stolichnaya brand in 167 countries, including the U.S., but we do not own the brand in Russia.
Where specifically do the Russian ingredients come from?
We own our spirit production process from grain to bottle: our ‘Alpha’ quality vodka is distilled in Russia from grain produced in our nearby fields. This alcohol then travels across the border to Riga, Latvia, where it is blended with pure artesian well water at our facility that has bottled Stolichnaya since 1948.
Who distributes SPI products? Where are the distributors based?
Stoli Group USA is the North American subsidiary of SPI Group and distributes Stolichnaya Premium vodka, Stoli Premium Flavors, Super-­‐Premium vodka Stoli Gold, and ultra-­‐premium vodka elit by Stolichnaya. Outside of the US, Stolichnaya is distributed by a variety of regional companies.
DOES SPI GROUP DISTRIBUTE STOLICHNAYA IN RUSSIA?
No. SPI Group is the owner of the Stolichnaya brand in 167 countries, including the U.S., but we do not own the brand in Russia. The Stolichnaya vodka made in Russia for the local market is owned by a state-­‐controlled entity.
WHY DID YOU CHANGE YOUR STOLI LABEL FROM “RUSSIAN VODKA” TO “PREMIUM VODKA?” WHAT BROUGHT ABOUT THIS CHANGE?
We evolved our branding strategy. From 2010 onward, our label has read “Premium Vodka.” This current label reflects and emphasizes the premium qualities and production of our product. Any label that reads “Russian Vodka” is from old stock.
The Stoli label features a drawing of the Hotel Moskva, so how can you state you are not a Russian company?
Stoli is proud of our heritage and roots in both Russia and Latvia. We own our spirit production process from grain to bottle: our ‘Alpha’ quality vodka is distilled in Russia from grain produced in our nearby fields. This alcohol then travels across the
border to Riga, Latvia, where it is blended with pure artesian well water at our facility that has bottled Stolichnaya since 1948. Stoli is produced by using classic manufacturing Russian technology, which means filtration is done though coal columns and quartz sand.
What is Stolichnaya’s position on LGBT rights?
Our position on any human rights violations is clear and emphatic, and we stand with the LGBT community against their discrimination and their pursuit of justice and equality. As a corporation that supports equality, we at Stoli Group USA and SPI Group have a responsibility to make a difference. Over the last 8 months we have worked with key partners in the LGBT community to identify programs that will significantly improve the global future of the LGBT movement. Accordingly, in January 2014, Stoli Group USA pledged $300,000 over the next three years to the L.A. Gay & Lesbian Center and their Leadership LAB initiative. The Leadership LAB stood out to us for its potential to improve the lives of the LGBT community both in the US and in other countries around the world.
What is Stolichnaya’s position on the actions taken by the Russian government?
Our position on any human rights violations is clear and emphatic, and we stand with the LGBT community against their discrimination and their pursuit of justice and equality. SPI Group has a global policy on equality and rights for its LGBT individuals, and we encourage all our distributors to stand with us and with the LGBT community for justice and equality.
What is your reaction to the boycott?
SPI Group is the owner of the Stolichnaya brand in 167 countries, including the U.S., but we do not own the brand in Russia. The Stolichnaya vodka made in Russia for the local market is owned by a state-­‐controlled entity. We feel it is important to let the LGBT community know we share their same desire for justice and equality.
What contributions has Stolichnaya made to the LGBT community worldwide?
As a corporation that supports equality, we at Stoli Group USA and SPI Group have a responsibility to make a difference. Over the last 8 months we have worked with key partners in the LGBT community to identify programs that will significantly improve the global future of the LGBT movement. Accordingly, in January 2014, Stoli Group USA pledged $300,000 over the next three years to the L.A. Gay & Lesbian Center and their Leadership LAB initiative. The Leadership LAB stood out to us for its potential to improve the lives of the LGBT community both in the US and in other countries around the world.

Some of the past initiatives Stolichnaya has sponsored or driven include a documentary series called “Be Real: Stories from Queer America,” featuring short documentaries depicting the challenges and accomplishments of the LGBT community in the US; national partnerships with groups like Gay Cities and Queerty.com; and Pride events across the globe.

While our sponsorships of Pride events in many communities are widely known, we also support the LGBT community through many other programs including non-­‐ profits that need outside support to function and produce their events.
Does Stolichnaya offer domestic partnership benefits?
Yes. We have always been supportive of domestic partnership benefits.
When did Stoli offer these benefits?
We extended domestic partnership benefits when Stoli Group USA was established in 2013. In the majority of other countries in which we operate, it is an assumed extension of benefits, including at our headquarters in Luxembourg, since most benefits in other parts of the world are paid by the state, not by an employer. We have always been supportive of domestic partnership benefits.